Thank you for your interest, however this requisition has been closed and is no longer available.
  
 
Position:  Marketing Analyst
Type:  Full Time
Location:  

Marketing Analyst

The Marketing Analyst will be responsible for analysis and reporting functions in Marketing and Web departments to uncover opportunities to maximize sales across channel. Aggregate, verify, and analyze various data sources to provide customer insights, segmentation opportunities and standardized reports.

 

Responsibilities:

  • Use quantitative analysis to develop findings and actionable projects around our customer engagement initiatives; provide strategic recommendations that will result in increased customer loyalty and profitable growth
  • Perform customer segmentation and behavioral analyses to determine drivers of high customer lifetime value, and recommend strategies to improve customer acquisition and retention.
  • Help to build long term strategies for advancing analytical/data-driven marketing practices
  • Compile of analysis results in presentation format, complete with timely and actionable recommendations for implementation
  • Develop dashboards, standard reports, forecasts, budgets and campaign reports for catalog, online, Studio and other marketing initiatives.
  • Work with external vendors and internal partners to build data history of circulation and direct marketing activities
  • Work with marketing leadership to provide clear data-driven direction for the organization.
  • Work with members of the IS and IT teams to maximize data collection and reporting capabilities.
  • Provide ongoing merchandise analysis for web, catalog, and Studio campaigns.
  • Work within Google Analytics, iBase database and other proprietary tools to understand our trends, gaps, and opportunities.
  • Direct marketing analysis and recommendations on circulation rollups and prospecting.

 

Qualifications

  • Must have 5-7 years of expertise in marketing analytics, preferably for a retail or direct mail company.
  • Must have excellent PC skills in Excel, Access, MS Word, and Outlook.
  • Must have strong analytical and conceptual skills; strong communication skills, both verbal and written; high attention to detail with excellent follow-through; ability to deal effectively with change and ambiguity.
  • Direct marketing experience preferred but not necessary. 
  • Bachelor's degree is required. 
  • References from employer required.
  • Experience with CRM programs a plus